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SEO Results & Reporting
How We Measure Success (Honestly)
We don't publish fabricated case studies with invented percentages. Here's exactly what we measure, how we report it, and what you can hold us accountable for.
Our Position
Why You Won't Find "305% Traffic Growth" Here
Most agency case studies are unverifiable: anonymous clients, cherry-picked timeframes, percentages without baselines. We think that's corrosive to trust in the whole industry, so we don't play.
Instead, we tell you exactly what we track for every client, show you the report format before you sign, and agree success criteria in writing at the start of every engagement. Then we report against them monthly, good months and bad.
What We Agree Upfront
- Baseline metrics captured before work begins
- Success criteria defined in commercial terms
- Reporting format shared before you sign
- Monthly reports against the agreed criteria
- Honest explanations when numbers move the wrong way
What We Track
The Metrics That Actually Matter
| Metric | What It Tells Us | How We Report It |
|---|---|---|
| Enquiries and calls | Whether SEO is producing business | Tracked by source, reported monthly |
| Revenue attribution | What the work earned you | CRM or estimate-based, agreed upfront |
| Rankings for money keywords | Visibility where it counts | Tracked daily, reported with context |
| Map Pack positions | Local visibility by area | Geo-grid reports for local clients |
| Organic traffic quality | Whether visitors are the right ones | Segmented by intent, not just volume |
| AI answer citations | Whether AI recommends you | Monthly prompt testing per market |
| Work completed | What you paid for | Itemised delivery log every month |
A Typical Report
What Lands in Your Inbox Each Month
- 1
Executive Summary
One page, plain English: what happened, what it earned, and what we're doing next. Written to be forwarded.
- 2
Commercial Results
Enquiries, calls and attributed revenue from organic search, compared against baseline and target.
- 3
Visibility
Rankings for agreed money keywords, Map Pack positions and AI citation checks, with movement explained.
- 4
Work Delivered
Everything completed that month: fixes shipped, content published, links earned, with links to the evidence.
- 5
Next Month's Plan
Priorities for the coming month and why they were chosen, so you always know what your money is doing.
FAQ
Questions About Proof
Can you show me client results?
On a discovery call, yes: we walk through anonymised examples relevant to your sector with full context. We don't publish them as marketing claims because percentages without context mislead more than they inform.
What if the numbers go backwards?
We tell you why, in plain English, and what we're doing about it. Algorithm updates, seasonality and competitor moves are real; hiding them would be dishonest.
Do you guarantee results?
No. Nobody controls Google. We guarantee senior work, transparent reporting and strategy ordered by commercial impact, and we define success criteria with you upfront.
Who owns the data and accounts?
You do. Analytics, Search Console, ad accounts and all content belong to you from day one. If you leave, everything goes with you.
Hold Us Accountable From Day One
Start with a free audit and agreed success criteria, in writing, before you spend anything.